What’s in a Name?

I grew up on a barrier island on the Jersey Shore. The beach, the ocean, and the bay were my life, a life which was inherited from my late father. Throughout his time on earth, he had been a surfer, lifeguard, fisherman, clam digger, sailor, boater, duck and pheasant hunter, photographer, bird watcher, environmentalist – the list goes on.  The island was everything to my him, and they were everything to me.

Some of my favorite memories of my father were formed on a boat or at our yacht club on Barnegat Bay. We spent a lot of time there, and I always enjoyed sailing the most. It is a fun, challenging, and competitive sport with a rich history steeped in tradition. Every day, every adventure on the water is different and fulfilling, whether you go out for a casual cruise on a light day or dart across the water, leaned back hard over the hull. Every moment on the water is time well spent.

Now to breakdown the vernacular, when a sailor says “hard alee” that means that the boat is about to change course. The alee side of the boat is the side opposite the wind. It’s the sheltered side. When the phrase is spoken, it is to alert the crew that the skipper is about to change course and move the sail to the protected side. Typically, skipper would first say, “ready about”, in order to alert everyone that a change is coming, and then, “hard alee”. My father was a traditionalist in every way, and whenever he would tack a sailboat, he would say, “ready about, hard alee.”

This blog is a reflection of me changing course, not only with respect to my branding, but also, and more importantly, my life. Over the past several years, for various reasons, I have lost my connection to the Shore and the young freckled-face girl who spent every beautiful summer day basking in the sun, swimming in the ocean, or floating on a boat. As we grow-up, we focus a lot of our energy on our education and career, and sometimes, we forget about the simpler things that bring us great joy.

Hard Alee is a space where I can break away from my traditional corporate career and have fun with my other passions, like fashion, travel, and motherhood. But also, because my work and career are such a huge part of who I am and what I love, I will be including some office/corporate style and business posts, as well as other timely topics that I find interesting, educational, motivational, and/or uplifting.

My goal is to inspire other women, especially busy career-minded mothers, in every facet of their life.

Thank you for visiting, and I hope you follow along.