What’s in a Name?

What’s in a Name?What’s in a Name?What’s in a Name?What’s in a Name?

Dress (c/o sailor-sailor)

Hellooo there! This looks quite different, now doesn’t it?! I am sooo excited for this to finally have come to fruition. It’s been in the works for many months, and I’d like to take a few minutes to explain why I made these changes.

I renamed and rebranded my blog to Hard Alee for several reasons. First, I’d like my blog to better reflect who I am and the direction in which I would like this to go creatively. When I chose Always About the Details, I think I just went with an idea and color palette that I thought was trendy. Switching to “Hard Alee” from “Always About the Details” was a thoughtful process, and there are several reasons why this term and theme resonate with me, but before I get into the particulars, let’s first set the table. 

I grew up on a barrier island on the Jersey Shore. The beach, the ocean, and the bay were my life, a life which was inherited from my late father. Throughout his time on earth, he had been a surfer, lifeguard, fisherman, clam digger, sailor, boater, duck and pheasant hunter, photographer, bird watcher, environmentalist – the list goes on.  The island was everything to my him, and they were everything to me. 

Some of my favorite memories of my father were formed on a boat or at our yacht club on Barnegat Bay. We spent a lot of time there, and I always enjoyed sailing the most. It is a fun, challenging, and competitive sport with a rich history steeped in tradition. Every day, every adventure on the water is different and fulfilling, whether you go out for a casual cruise on a light day or dart across the water, leaned back hard over the hull. Every moment on the water is time well spent. 

Now to breakdown the vernacular, when a sailor says “hard alee” that means that the boat is about to change course. The alee side of the boat is the side opposite the wind- the sheltered side. When the phrase is spoken, it is to alert the crew that the skipper is about to change course by turning the bow (front) of the boat into the wind, thereby moving the sail to the protected side. Typically, the skipper would first say, “ready about”, in order to alert everyone that a change is coming, and then, “hard alee”. My father was a traditionalist in every way, and whenever he would tack a sailboat, he would say, “ready about, hard alee.”

This blog is a reflection of me changing course, not only with respect to my branding, but also, and more importantly, my life. Over the past several years, for various reasons, I have lost my connection to the Shore and the young freckled-face girl who spent every beautiful summer day basking in the sun, swimming in the ocean, or floating on a boat. As we get older, we focus a lot of our energy on our education and career, and sometimes, we forget about the simplier things that bring us joy.

Hard Alee is a space where I can break away from my traditional corporate career and have fun with my other passions, like fashion, beauty, travel, decorating, and party planning. But also, because my work and career are such a huge part of who I am and what I love, I will be including some office style and business posts, as well as other timely topics that I find interesting, educational, motivational, and/or uplifting.

My goal is to inspire other women, especially busy career-minded mothers, in every facet of their life.

Thank you for visiting, and I hope you follow along. 

Ready about, hard alee!

Photos by Julia D’Agostino

2 Comments

  1. July 31, 2018 / 10:56 pm

    Love the website and posts, Liz! You look gorgeous as ever!

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